Tipsyfly is a stylish accessory e-commerce brand. The brand recognizes that every woman has a love for accessories, be it an oversized cuff or an elegant necklace, there is something for everyone. The client was looking for a logo and visual system that is in sync with there philosophy: an ode to all that is beautiful, crazy, bold and whimsical.
SOLUTION: The brand is inspired by dragonflies. They are elegant, diverse, and unique just like the Tipsyfly woman it symbolizes. The symbol that uses the dragonfly along with the letters ‘T’ in the center and ‘F’ at the wings, a subtle touch. The type used is strong and bold yet soft around the edges giving it an aspirational and friendly quality.