Reliance Chemotex Industries is a textile company founded in 1977. They started as a spinning mill catering to the local apparel industry, and have evolved impressively, since then. Today their products range from carpets to awnings and artificial leather to suiting fabrics. Their core ideals are continuous improvement and customer centricity.
Problem: RCI had recently revised their logo but the brand needed something more. They are a growing company that takes part in world trade-shows and sells to the biggest brand names around the world.
Solution: To drive consistency and brand recall, we created a visual language and system that is consistent and can be adapted across all their touchpoints. We also gave the logo an uplift to keep it relevant to the new brand language.
