Moi by Nykaa: The Fragrance Wardrobe
‘Moi‘ would allow customers to choose a fragrance for their every mood. Just like a consumer picks out your wardrobe, the fragrance collection becomes a likeness of their personality. For example, a citrus touch for that jeans and t-shirt look or a rose for an evening dress.
The Brief: To help Nykaa create a new brand ’Moi’ as a part of their private label collection of Fragrances.
The identity is delicate, strong and feminine. It signifies the personal signature of a Nykaa woman. It is a reflection of her.