Global Desi is a boho chic fashion brand from India. Creating a campaign concept that reflects the things that a Global Desi woman stands for – independent, culture, travel, saving the planet and animals, creative and seeking adventure, etc. The campaign slogan was "#biglove4bigears" and was in support of elephants. The patterns and outfit are all inspired by elephants of India and their surroundings and the lookbook follows a similar theme.
