Rebranding a Sri Lankan fashion house that had a strong and memorable symbol but needed a visual system and identity that was edgy, agile and relevant for the fashion industry. The brand idea is to indulge the woman’s every mood for shopping. The different facets in the visual system act as a window in to the different moods of a woman. The main challenge was to incorporate the moods in the in-store experience and make it more interactive with regards to the new strategy and positioning. It was designed to incorporated the different moods of a woman with different sections like: fun, confident, sociable and foxy – though that did not mean that the consumer could not find the same product in more than one section.
Old Identity
